World Music as a marketing genre took off after meetings that began in June 1987. Many myths and legends have grown up around who did what and why: to set the historical record straight, here are the original minutes and press releases which describe the meetings and the campaign they instigated.
International Pop Label Meeting Agenda
Minutes Of Meeting Between The Various ‘World Music’ Record Companies And Interested Parties – Monday 29th June 1987
Press Release 01 – World Music
Minutes Of The 2nd ‘World Music’ Meeting, Held at the Empress Of Russia, 13 July 1987
Minutes Of The 3rd ‘World Music’ Meeting, Held at the Empress Of Russia, 27 July 1987
