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fRoots has its exceptional status because it deals with a unique diversity of styles, from Anglo-trad to Zanzibar pop, from the latest fusions to the very ethnic. Every issue is packed with more features, news, reviews and information than any other magazine in the field, and we also publish more frequently, 9 times a year. Our summer, autumn (Womex) and winter double issues have unique, sought-after compilation albums, as does our April issue with our annual festival supplement. We are the market leader in content, goodwill and circulation, and absolutely central to the folk, roots, and world music communities with a leading activist role.fRoots is news stand distributed in the UK. We are also sold by major music chains and live music venues. We have a very high worldwide subscription base, including many libraries.

• fRoots is one of the world’s longest continually published folk, roots or world music magazines with a readership of up to 40,000+, a full UK national spread and nearly 40% going overseas. Our influence is enormous: we're read by absolutely everybody of importance in the roots, world music and folk business and beyond.

• fRoots readers cover the entire age range from mid-teens to 60-plus. The majority are in the 35-55 age group, are educated and comparatively affluent:
  • 75% are ABC1s
  • 52% are Guardian readers!
  • over 75% take foreign holidays
  • they take an average of 2 foreign and 3 UK holidays a year.

• fRoots readers tend not to read any other music publications. The maximum crossover with any other world music or folk title is 29%. Less than 21% read any mainstream music monthly, and less than 10% read any of the specialist jazz, blues, country, instrument, equipment, home recording or travel publications. Advertising in fRoots is easily the best and most cost-effective way of targeting the readers most interested in folk, roots and world music and connected areas.

• fRoots readers are dedicated to the music: On average they say they've been interested in the areas of music we cover for 30 years, they've read fRoots for 16 years, and 99% keep their back copies for reference.

• fRoots readers spend! They buy an average of 42 CDs plus 115 paid download tracks each year. 95% have bought CDs as a result of reading about them in our editorial pages, and 73% as a direct result of advertising.

• fRoots readers buy 68% of their CDs online. So having local distribution in any country has ceased to be an issue.

• fRoots readers play! Many are musicians - 53% play an instrument, and of those who do, 66% perform in public, 35% as pro or semi-pro performers.

• fRoots readers get out more! Nearly all attend live music events, and 70% have been to them as a result of adverts in fRoots.

• fRoots readers are heavy internet users. 97% have internet access and 86% use the fRoots web site including our popular fRoots Radio and fRoots Forum.

• fRoots readers are heavily into technology. 97% have a home computer (21% are Mac users), and high percentages are kitted out with CD, DVD and mp3 players, internet connected mobile phones, digital radios and cameras and growing numbers of iPads etc.

• fRoots is a long-established media partner of leading organisations including Womad, Womex, selected UK and overseas festivals, and was a founding partner in the BBC Radio 3 Awards For World Music.

Here's what other people have said about fRoots